“You can judge for yourselves”

Those were the words of, Lance Armstrong this week on reflection of his 90 minute interview with Oprah Winfrey which is set to be aired on Thursday and Friday. I can’t help but think they could have got a more…experienced presenter for such a topic Jeremy Kyle maybe? Mmmm, on second thoughts let’s stick with Oprah for what is set to be a very thought provoking insight into an athlete’s life. I’d love to hear your thoughts on Lance @DigitalLR just use #OprahvKyle

In more positive news it’s been a week for selection across the board. Stuart Lancaster has named England’s Six Nations squad, but still no George Ford. Disappointing. Nike have signed up McIlroy in a huge deal which see’s the young golfer fly up the rich list. Sticking with golf, the European board have selected Paul McGinley over Colin for Ryder Cup captain and in football Bayern Munich have appointed Guardiola as new manager. Should be interesting.

In other news, it’s all going well down under with Murray and Watson both sticking around in the sun. Melbourne, who wouldn’t want to be their right now?!

Well, to round things off before the meaty bit here’s a story not strictly related to sport. Nevertheless, it’s still an interesting watch;

An insight into the future of innovation [ARTICLE]

Sponsorship/Sport News

• Jamie Oliver signs a 5-year deal with Man City [ARTICLE]
• Darts player undergoes a makeover in sponsor stunt [ARTICLE]
• Armstrong confesses [ARTICLE]
• Premier League drinks to new Carlsberg partnership [ARTICLE]
• Sky joins ESPN as NBA broadcast partner in UK [ARTICLE]
• Trio of cities kick start race for 2020 Olympic Games [ARTICLE]
• Global brands to discuss sustainability of sports events [ARTICLE]
• McIlroy joins Tiger and signs with Nike [VIDEO]

Campaigns + Stunts

• McIlroy and Tiger…”No cup is safe” [ADVERT]
• Lynx are going to send a few brave men (and women) to space [ARTICLE]
• Battle of the Bands for FA Cup Anthem [ARTICLE]
• Tony Hawk spreads a smile for children born with facial deformities [ARTICLE]
• Coca-Cola takes on obesity in new campaign [VIDEO]
• Bad Lip Reading gives NFL a hilarious soundtrack [VIDEO]
• NBA celebrates YouTube milestone with mash-up [VIDEO]
• Hoops star saves wheelchair-bound student from post-game melee [VIDEO]

Social Sport

• Which Premier League teams are popular where on Twitter? [INFOGRAPHIC]
• Social media takes the fun out of Super bowl surprises [ARTICLE]
• The Australian Open’s smashing social presence [ARTICLE]
• NBA star’s texts with scolding granny are adorable [ARTICLE]

Technology

• Nike+ launches Nike Fuel Missions game [VIDEO]
• BBC Sport gets iPhone app [ARTICLE]
• A bike lock that hides inside your bike [ARTICLE]
• Hands on the new Jawbone: Up. Watch out FuelBand [ARTICLE]
• Dual Screening set for prime time [ARTICLE]
• CES 2013 in 50 seconds [VIDEO]
• Sparse. A new minimal bike light that’s hard to steal [ARTICLE]
• A glowing messenger bag to keep cyclists safe [ARTICLE]

Random

• Witness the world’s largest snowball fight [VIDEO]
• These two brothers are as inspiring as anything you’ll see [VIDEO]
• Watch people getting nailed by dodge balls [VIDEO]
• Madness…referee tries to block free throw [VIDEO]

It’s back…

…and just in time for Christmas. Well it’s been a little while since the last post but this one’s a humdinger.

Well, it wouldn’t be a real update without mentioning the #BestTeamInStripes would it? Yup, you guessed it…West Brom are third after a victory against the #FourthBestTeamInStripes. Sticking to football Chelsea have done it again, sacking another manager. What’s that, 7 in 10?

Moving to rugby England failed to reach that fourth place in the world rankings with two losses out of three. Made slightly more bearable by the fact Wales have slipped down to the third category.

In slightly better news, Monty spun us to a commanding position at stumps on day three of the second test in Mumbai.

Finally, Hatton did himself justice at the weekend by admitting he just doesn’t have it anymore. Gracious in defeat.

This week seems to be dominated by YouTube…check it out.

Sport News

How to pick up a woman at the gym…sort of [ARTICLE]

BT chief confirms it will launch two sports channels next summer [ARTICLE]

Coca-Cola vows to bring innovative approach to Lotus F1 sponsorship [ARTICLE]

Is Rugby Union on the brink of a new era of commercial prosperity? [ARTICLE]

RFU partners with YouTube to live stream all the QBE Internationals outside UK [ARTICLE]

ESPN strikes deal for new college series in USA [ARTICLE]

CRM is the key to new, £150m deal between Emirates and Arsenal [ARTICLE]

Euro basketball competition readies is major expansion drive to the UK [ARTICLE]

Technology

Give this underwater MP3 player for Christmas [ARTICLE]

YouTube comes to Nintendo Wii U [ARTICLE]

Nike FuelBand is the Christmas gift for the digital athlete [ARTICLE]

Top tech toys for the connected generation [ARTICLE]

iPhone-syncing bike mount makes apps more accessible while riding [ARTICLE]

Social Sport

Old Spice releases retro flash game for the end of the world [ARTICLE]

Jack Taylor’s 138 point game goes viral…but not all of it is good [VIDEO]

NBA Development League to stream live on YouTube [ARTICLE]

‘Tweet Discreet’. Pro Athlete? You will never have to worry about another Twitter mess up [VIDEO]

How an NBA star gives the fans inside access through YouTube [VIDEO]

Handball player drops his shorts in a meltdown [ARTICLE]

Campaigns and Stunts

How do you follow Red Bull Stratos? The Athlete Machine…not sure it hits the same mark [VIDEO]

Vending machine makes you dance for a free coke [VIDEO]

Team GB cover a Queen classic for Adidas [ARTICLE]

Adidas interactive window shopping [VIDEO]

Taxi for Di Matteo! Coral capitalises on Chelsea changeover [ARTICLE]

Nike+Xbox Kinect training game [VIDEO]

Cowboy stunt: Pirelli replaces baseball caps at Circuit of Americas Grand Prix [ARTICLE]

Clever NBA ad. ”Here come the balls..” [VIDEO]

Google Ingress: A global alternate reality game [VIDEO]

Intel Discovered: An Xbox Kinect advergame [VIDEO]

Random

Epic Meal Time gives us Thanksgiving on steroids [VIDEO]

Two guys surf the streets of New York City [VIDEO]

Think you have good Christmas lights? Think again…this is Christmas, Gangnam Style [VIDEO]

All good things must come to an end

Well, the world has seen some great sporting moments in 2012, but all good things come to an end…who would have thought it wasn’t actually ‘about the bike’ after all! After the UCI upheld USADA’s decision this morning it’s hard to see where Armstrong will go from here, probably a monumental book sale.

It wasn’t a great weekend for football either, with Aaron Crawley jailed for 4 months after pushing Chris Kirkland in the face. We also saw another chapter written in the ongoing racism saga when Rio Ferdinand, along with two full premiership squads refused to wear the ‘Kick it out’ t-shirts.

In other (more positive) news, rugby fans welcomed the second weekend of Heineken Cup fixtures which saw the Tigers beat Ospreys and Wilkinson helping Toulon to back to back wins. Could this form mean a return for Jonny in time for the British Lions Tour?

Sport News

Football League on the lookout for a new title sponsor as Npower pulls the plug [ARTICLE]

Rabobank ends cycling sponsorship [ARTICLE]

Reebok readies 2013 global marketing blitz [ARTICLE]

Nike may regret this advert[VIDEO]

Technology

See Felix Baumgartner’s incredible high-tech space suit [VIDEO]

RedBull: Human powered free running machine [VIDEO]

Interactive skateboarding video lets you pick the tricks [VIDEO]

Space jump success: Baumgartner leaps from 24-mile altitude [VIDEO]

Social Sport

Earn ‘NBA 2K13′ loot with companion apps and Facebook game [ARTICLE]

7 hot trends in social media marketing [IMAGES]

Football star Jozy Altidore launches official site [ARTICLE]

ESPN’s ‘Social Highlights’ mash up shows big moments from fans’ lens [VIDEO]

Top 10 sports stars with the most social juice [ARTICLE]

Campaigns

Nike: Live ‘Frozen’ Moment Art Installation [VIDEO]

Pub chain ‘Steaks’ claim for most bizarre tribute to the year of sport we’ve seen [ARTICLE]

Bjorn Borg launches ’Party Training’ camp [VIDEO]

Coke Zero lets you be Bond for a minute [VIDEO]

Random

The most amazing bike ride you’ll ever see [VIDEO]

It just gets better and better.

What can I say..wow! I expect some of you are a little bleary eyed this morning having stayed up to watch the story unfold in Illinois. Well, it was worth it wasn’t it. What a way to continue the success in sport GB has seen this year. Ok we can’t take all the credit, the German did come to our rescue with a magnificent putt on the 18th but Poulter held more than his own over the weekend winning four points for Europe.

For any football fans, the three goals in three minutes at Old Trafford are definitely worth a watch if you missed it. Maybe not if you are a Man U/Arsenal fan but hey ho! The truly big game this weekend was that age old local derby…yep you guessed it Aston Villa v West Brom (maybe Arsenal v Chelsea would have been more fitting). It seemed WBA took a knock in the race to prove themselves as ‘The Best Team in Stripes’ this season, you know that’s the title everyone wants…shame it’s only the elite that are entered.

In rugby Argentina took a hammer blow against a thunderous All Blacks side that can seemingly do no wrong. With Australia defeated as well, the final weekend of the inaugural Rugby Championship is set to be a good one. Although not necessarily a nail biter as NZ managed to secure the victory with their win.

Sport News

• Zinedine Zidane’s headbutt is a work of art [ARTICLE]
• Probably the most ridiculous trick shots you will ever see [VIDEO]
• Russia names host cities for 2018 World Cup [ARTICLE]
• 15 videos of NBA stars dominating in high school [VIDEO]
• Emirates has agreed a 10-year naming rights fee for one of Glasgow’s key venues for 2014 commonwealth games [ARTICLE]
• France to host the 2014 Heineken Cup final [ARTICLE]
• Olympic Sponsorship ‘changed our mindset claims P&G man [ARTICLE]

Technology

• Test drive the new Audi with an iPad [VIDEO]
• Can a GPS watch really make you run faster? [ARTICLE]
• Couldn’t miss this out- FIFA 13 its arrived and here’s the review [ARTICLE]

Social Sport

• The touching bond between an NBA player and his marine brother [VIDEO]
• Paddy Power takes to the skies and write your messages of support from Twitter, in the sky [VIDEO]

Campaigns

• The 10 reasons why the Ryder Cup is a sports marketing phenomenon [ARTICLE]
• Gold medallist Ryan Lochte campaigns for water issues [VIDEO]
• Mercedes-Benz create an interactive advert which users control through twitter [ARTICLE]
• Hamilton expected to be the face of Mercedes advertising [ARTICLE]

Random

• Obama has 99’ problems but Mitt ain’t one [VIDEO]

Sport never stops…

It doesn’t does it. With the Ryder cup starting this week Olazabal’s team is shaping up nicely, leaving room for a few last minute shifts in tactic. What do you reckon Europe’s chances are this year? Tweet us @DigitalLR using #RCprediction.

It’s also getting juicy in the Southern Hemisphere where Argentina are seemingly doing what Italy haven’t been able too since joining the big boys of rugby. The Puma’s are getting better with every game in the Rugby Championship, let’s see who the first big scalp will be. It’s not great for everyone at the moment though, Rocket Ronnie O’Sullivan has dropped out of the top 16 in world snooker since entering. Not a great week for John Terry either (I’ll let you make up your own mind as to whether you are happy about that!). Into the third day of his hearing and retiring from International football, I can think of better days.

Well at least you lot get this email…enjoy!

Sport News

• Olympic Stadium in the running as Rugby World Cup organisers target £100 million profit [ARTICLE]
• Nike, Google and Coca-Cola are ‘most desirable clients’ [ARTICLE]
• Pizza Hut makes first foray into motorsport sponsorship [ARTICLE]
• France to host the 2014 Heineken Cup [ARTICLE]
• Fresh fears arise over F1’s New Jersey race [ARTICLE]
• ERC describes latest meeting on future of Heineken Cup as ‘productive’ [ARTICLE]
• NextGen Football series secure 4 year deal with ESPN [ARTICLE]

Technology

• Reebok Spotify app has your new workout mix [VIDEO]
• GameChanger app brings ‘Moneyball’ analytics to youth sports [ARTICLE]
• Bicyclean pedals toward safer E-waste clean-Up [ARTICLE]
• Nestle fit Kit-Kat bars with GPS. 6 Winners will be tracked down and given £10k [ARTICLE]

Social Sport

• ESPN adds Twitter-style news feed [ARTICLE]
• Chelsea defend Jon Obi Mikel on twitter after further racial abuse [ARTICLE]

Campaigns

• In need of a New Heart, Ex-NFL star turns to online crowdfunding [ARTICLE]
• How Derrick Rose and Adidas turned misfortune into great marketing [VIDEO]
• Starting that Pre-Christmas diet early? Check out the Kellog’s Tweet Shop [ARTICLE]
• Ninja task force set to ambush annoying cinema-goers [ARTICLE]

Randomness

• Football player with one leg scores an amazing goal [VIDEO]

“The Maple Kind?”

We have our champion…Andy only went and did it, even if he did keep us up till 2am! It seems the Olympics really was the springboard British sport needed, I think the only disspaointment this week is that the best team in stripes suffered their first defeat. Mmmm.

The ‘Hitman’ must want a bit of the action with his return set for November. It’s gonna be a tough one this year to decide on Sports Personality of the year, whats your shout? Get back to us on twitter @DigitalLR #SPOTY. You can note this one down, we reckon its gotta be Brad or Murray (although the latter doesn’t seem to tick all the boxes when it comes to personality he sure is good at sport).

Sport News

For the third time in 18 years NHL enters lockout [ARTICLE]

Heineken wants a quick resolution to rugby dispute [ARTICLE]

Spanish football market opens up to YouTube [ARTICLE]

Sainsbury’s expands Paralympic association after 2012 success [ARTICLE]

BT’s Premiership Rugby deal sparks new ERC dispute [ARTICLE]

IRB chief backs 2015 management change [ARTICLE]

Technology

The bike helmet that calls for help when it detects a fall [ARTICLE]

StreetPong: Play pong at the traffic lights [VIDEO]

Social Sport

Moustache Madness: App pays homage to new coach that brings more than just career wins [ARTICLE]

10 incredible instagram shots for bike enthusiasts [IMAGES]

Going to watch the game? If you fancy ‘pulling’ head down to Harry’s bar [VIDEO]

Campaigns

P&G launches Gillette Football club on YouTube [ARTICLE]

Random Story

A man, a mission, and a trailer full of bacon. You’ve gotta check this out [WEBSITE]

Beat that Rio

So that was it…it’s all over and what a month of sport it was. Not a bad show was it. The medal haul was record breaking, the ceremonies were breathtaking and best of all, we pulled it all off without a hitch (ok so maybe the Korean flags were a bit of an issue but we’ll sweep that under the carpet!).

What’s next for the rest of the students in the world?…I suppose its back to watching Jeremy Kyle on daytime TV- fantastic news. Lets hope Andy can keep the momentum going tonight with a win at Flushing Meadows…we have seen that Rory is doing his bit for the UK.

Sport News

• Olympic sponsors go for gold online [ARTICLE]
• Ellie Simmonds tipped to be highest-earning British Paralympian [ARTICLE]
• RWCL welcomes Debbie Jevans as the new CEO of ER2015 [ARTICLE]
• The Premier League’s battered image comes under scrutiny in the Olympic after-glow [ARTICLE]
• Paralympic Closing ceremony attracts 7.7m [ARTICLE]

Technology

• 10 Exhilarating apps for sports fanatics [ARTICLE]
• Today’s best apps [ARTICLE]

Social Sport

• ‘Sunday Night Football’ Reporter tweets videos from NFL sidelines [ARTICLE]
• How sports teams build winning facebook apps [ARTICLE]
• Crowd sourced documentary to tell the story of NFL fans’ season [ARTICLE]

Campaigns

• BT tell London to take a bow…not Britain [ARTICLE]
• Public Enemy adapt C4 Paralympic ad for tribute [VIDEO]
• Hyundai HyperMatrix projection [VIDEO]

Random story

• What’s your name sir?….Bruce Wayne [VIDEO]

Its been a while…

Well, it sure has been a while hasn’t it. It’s been a busy few weeks for us here in the locker room, but wow…what a month of sport. We kicked off the new premiership season for both football and rugby in style, we kicked ass at the Olympics bringing home a record medal haul and last but by no means least the GB Paralympian team are off to a great start.

With all that happening we thought it was about time we gave you your latest fill from the DigitalLockerRoom. Ready?

Sport news you may have missed

• Transfer spending rises in England, France and Germany [ARTICLE]
• Is a new model needed in sponsorship? Scott McCune thinks so [ARTICLE]
• Land Rover has become Official Global Sponsor of The British & Irish Lions Tour to Australia 2013
• Sponsors continue to back Pistrious despite outburst [ARTICLE]
• Here’s the full story on Gatland’s appointment [ARTICLE]
• Who do you think? Murray or Robson to win Wimbledon first? [ARTICLE] [ARTICLE]

Social Sport

• College football teams struggle to share defeat on Facebook [ARTICLE]
• Facebook teams with Fox Sports to give games a social spin [ARTICLE]
• American Football is the most followed sport on mobile device [INFOGRAPHIC]
• Adidas: Real time tweet shoes [VIDEO]

Technology

• Feeling lazy? Get paid for running and fined when you fail [ARTICLE]
• Bluetooth gets physical to power fitness devices [ARTICLE]
• Nike+ The house of innovation [VIDEO]
• iPhone powered bike trainer lets you ride virtual roads [ARTICLE]
• Google maps adds half a billion metres of bike paths for Android [ARTICLE]
• Six fitness tools you need to get your hands on [ARTICLE]

Campaigns

• Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin [VIDEO]
• Old Spice Muscle Music interactive video [VIDEO]
• What is fast? Check out the Nike Camp Victory Olympic Pavillion to find out [VIDEO]

PR

• Top Nike designer rebrands Game Of Thrones [ARTICLE]
• YouTube has trumped NBC by streaming the Paralympics [ARTICLE]
• Gillette Light it up: Water projection [VIDEO]
• A bronze medal for Tom Daley isn’t what matters when it comes to his promising media career [ARTICLE]
• Cadbury send personalised 1kg chocolate bars to Olympic athletes [ARTICLE]
• Ballerina trucks: The Volvo viral [VIDEO]

Random story of the week

Paralympic Table Tennis shot astounds and inspires [VIDEO]

#winning

What a weekend for British Cycling. I’m sure you all heard Brad won the Tour De France. He dominated from the start but I did feel a cuddly toy Lion was a bit of a cheap prize. Lets hope he, along with the rest of the GB team can bring home the goods over the coming weeks. Cav might even get one, after all he was the only guy who didn’t bag himself a medal in the cycling team four years ago.

The Open ended in dramatic style. It was surely a day to forget for Adam Scott, losing it in the last four holes to Ernie Els. The Highest Brit finished 5th and Tiger looked like he was returning to some form.

I’m sure we’re all looking forward to the Opening Ceremony; bring on the buses, farm animals and kilts. It is really just around the corner now…my prediction; 54 medals. You can quote me on that…

Sport news you may have missed

• United remains king of sports team valuations [ARTICLE]
• Olympic Brand Police are ready for action to crack down on ambush marketing [ARTICLE]
• The sounds of Olympic events aren’t real…They’re even better [ARTICLE]
• Games marketing drive fails to shift football tickets [ARTICLE]
• Olympic torch reaches London and heads ‘Up at The O2’ [ARTICLE] [IMAGE]
• Here are 10 Unforgettable Olympic Moments to Get You Pumped for London 2012 [VIDEO]

Technology

• Augmented Reality makes you a French soccer champion  [ARTICLE]
• NFL team enhances season tickets with augmented reality [VIDEO]
• The digital shoe shop lets you try on shoes by standing in front of a screen [VIDEO]

Social Sport

• Instagram hits Sports Illustrated’s hallowed pages [ARTICLE]
• Some Olympians chafe at IOC’s social media rules [ARTICLE]
• EDF Energy’s Olympic tweeters to light up London Eye [INFOGRAPHIC]
• The first social media Olympics: sponsors fall short of gold standard [ARTICLE]

Applications

• Sneaker store uses a GPS app to hijack its competitors from their store [ARTICLE]

Campaigns

• ‘Meet the Superhumans’. Absolutely brilliant ad by Channel 4 for the Paralympics [VIDEO]
• Goodyear: ‘Control Freak’ Live Test Drives [VIDEO]
• Adidas unveil new Ajax kit with a fake changing room [VIDEO]
• Mind-blowing DC Shoes stunt amasses 20million views in one week..and its 10 minutes long [VIDEO]

Random story of the week

• For those of you that haven’t seen any of these before, I thought I’d share the latest ‘People are awesome’ clip [VIDEO]

It’s a knock-out!

Haye v Chisora, Khan v Garcia, Triple H v Undertaker…three huge fights (OK, so maybe the last one isn’t true but surely would have brought back some great memories). So, it was a pretty big weekend for boxing, which reminded me of this joker from a while back, this video is definitely worth a watch for anyone who believes in Karma.

While boxing reaped the rewards from one of the biggest ‘build up’s’ to a fight, Le Tour de France suffered at the hands of some protesters who apparently work for a carpet shop after they punctured 28 tyres with nails thrown on the road. Not sure what a carpet shop would have against cyclists?!

And how could I not mention the Olympic disaster…don’t need to say much more than that do I. Not sure how I would go about hiring 10,000 staff members in three months.

Sport news you may have missed

• Ronaldinho on self destruct as Coke pulls $750,000 sponsorship after Pepsi stunt [ARTICLE]
• How does the IOC ensure the Olympics remain financially successful? [ARTICLE]
• London 2012 legacy planners hit by new criticism [ARTICLE]
• UnderArmour readies ‘aggressive’ bid to take on Nike [ARTICLE]
• Oh dear…not a fan of this but The All Blacks may have a shirt sponsor next year [ARTICLE]
• The RFU will lead an exploration of the sports role as a force for social change [ARTICLE]
• Barclays extend their sponsorship of the Premier League [ARTICLE]

Technology

• 5 of the best workout headphones for under $100 [ARTICLE]
• Workout gadgets, battery-free? Soon they could be powered by you [ARTICLE]
• How to swim with your phone [ARTICLE]

Social Sport

• MLB pushes social media for All-Star weekend [INFORGRAPHIC]
• Nike hosts virtual sneaker exchange on Facebook [ARTICLE]
• Be careful! Hackers are going to steal your data during the Olympics [ARTICLE]
• How mobile social will win during the Olympics [INFORGRAPHIC]
• The 2012 Olympic Social Media guide [ARTICLE]

Applications

• NBC launches app to stream 3500 hours of Olympic footage [ARTICLE]

Campaigns

• This is pretty cool. Lego made a giant barrel organ out of Lego to play their tune [VIDEO]
• Create your very own #takethestage advert using our Facebook app [FACEBOOK]
• Ingenious blood donation campaign by Brazilian football club [ARTICLE]
• Leeds Rhino’s made history by putting twitter handles in place of players names [ARTICLE]

Random story of the week

Here’s an absolutely class rapping video….with the Sesame Street crew [VIDEO]