“You can judge for yourselves”

Those were the words of, Lance Armstrong this week on reflection of his 90 minute interview with Oprah Winfrey which is set to be aired on Thursday and Friday. I can’t help but think they could have got a more…experienced presenter for such a topic Jeremy Kyle maybe? Mmmm, on second thoughts let’s stick with Oprah for what is set to be a very thought provoking insight into an athlete’s life. I’d love to hear your thoughts on Lance @DigitalLR just use #OprahvKyle

In more positive news it’s been a week for selection across the board. Stuart Lancaster has named England’s Six Nations squad, but still no George Ford. Disappointing. Nike have signed up McIlroy in a huge deal which see’s the young golfer fly up the rich list. Sticking with golf, the European board have selected Paul McGinley over Colin for Ryder Cup captain and in football Bayern Munich have appointed Guardiola as new manager. Should be interesting.

In other news, it’s all going well down under with Murray and Watson both sticking around in the sun. Melbourne, who wouldn’t want to be their right now?!

Well, to round things off before the meaty bit here’s a story not strictly related to sport. Nevertheless, it’s still an interesting watch;

An insight into the future of innovation [ARTICLE]

Sponsorship/Sport News

  • Jamie Oliver signs a 5-year deal with Man City [ARTICLE]
  • Darts player undergoes a makeover in sponsor stunt [ARTICLE]
  • Armstrong confesses [ARTICLE]
  • Premier League drinks to new Carlsberg partnership [ARTICLE]
  • Sky joins ESPN as NBA broadcast partner in UK [ARTICLE]
  • Trio of cities kick start race for 2020 Olympic Games [ARTICLE]
  • Global brands to discuss sustainability of sports events [ARTICLE]
  • McIlroy joins Tiger and signs with Nike [VIDEO]

Campaigns + Stunts

  • McIlroy and Tiger…”No cup is safe” [ADVERT]
  • Lynx are going to send a few brave men (and women) to space [ARTICLE]
  • Battle of the Bands for FA Cup Anthem [ARTICLE]
  • Tony Hawk spreads a smile for children born with facial deformities [ARTICLE]
  • Coca-Cola takes on obesity in new campaign [VIDEO]
  • Bad Lip Reading gives NFL a hilarious soundtrack [VIDEO]
  • NBA celebrates YouTube milestone with mash-up [VIDEO]
  • Hoops star saves wheelchair-bound student from post-game melee [VIDEO]

Social Sport

  • Which Premier League teams are popular where on Twitter? [INFOGRAPHIC]
  • Social media takes the fun out of Super bowl surprises [ARTICLE]
  • The Australian Open’s smashing social presence [ARTICLE]
  • NBA star’s texts with scolding granny are adorable [ARTICLE]


  • Nike+ launches Nike Fuel Missions game [VIDEO]
  • BBC Sport gets iPhone app [ARTICLE]
  • A bike lock that hides inside your bike [ARTICLE]
  • Hands on the new Jawbone: Up. Watch out FuelBand [ARTICLE]
  • Dual Screening set for prime time [ARTICLE]
  • CES 2013 in 50 seconds [VIDEO]
  • Sparse. A new minimal bike light that’s hard to steal [ARTICLE]
  • A glowing messenger bag to keep cyclists safe [ARTICLE]


  • Witness the world’s largest snowball fight [VIDEO]
  • These two brothers are as inspiring as anything you’ll see [VIDEO]
  • Watch people getting nailed by dodge balls [VIDEO]
  • Madness…referee tries to block free throw [VIDEO]

It’s back…

…and just in time for Christmas. Well it’s been a little while since the last post but this one’s a humdinger.

Well, it wouldn’t be a real update without mentioning the #BestTeamInStripes would it? Yup, you guessed it…West Brom are third after a victory against the #FourthBestTeamInStripes. Sticking to football Chelsea have done it again, sacking another manager. What’s that, 7 in 10?

Moving to rugby England failed to reach that fourth place in the world rankings with two losses out of three. Made slightly more bearable by the fact Wales have slipped down to the third category.

In slightly better news, Monty spun us to a commanding position at stumps on day three of the second test in Mumbai.

Finally, Hatton did himself justice at the weekend by admitting he just doesn’t have it anymore. Gracious in defeat.

This week seems to be dominated by YouTube…check it out.

Sport News

How to pick up a woman at the gym…sort of [ARTICLE]

BT chief confirms it will launch two sports channels next summer [ARTICLE]

Coca-Cola vows to bring innovative approach to Lotus F1 sponsorship [ARTICLE]

Is Rugby Union on the brink of a new era of commercial prosperity? [ARTICLE]

RFU partners with YouTube to live stream all the QBE Internationals outside UK [ARTICLE]

ESPN strikes deal for new college series in USA [ARTICLE]

CRM is the key to new, £150m deal between Emirates and Arsenal [ARTICLE]

Euro basketball competition readies is major expansion drive to the UK [ARTICLE]


Give this underwater MP3 player for Christmas [ARTICLE]

YouTube comes to Nintendo Wii U [ARTICLE]

Nike FuelBand is the Christmas gift for the digital athlete [ARTICLE]

Top tech toys for the connected generation [ARTICLE]

iPhone-syncing bike mount makes apps more accessible while riding [ARTICLE]

Social Sport

Old Spice releases retro flash game for the end of the world [ARTICLE]

Jack Taylor’s 138 point game goes viral…but not all of it is good [VIDEO]

NBA Development League to stream live on YouTube [ARTICLE]

‘Tweet Discreet’. Pro Athlete? You will never have to worry about another Twitter mess up [VIDEO]

How an NBA star gives the fans inside access through YouTube [VIDEO]

Handball player drops his shorts in a meltdown [ARTICLE]

Campaigns and Stunts

How do you follow Red Bull Stratos? The Athlete Machine…not sure it hits the same mark [VIDEO]

Vending machine makes you dance for a free coke [VIDEO]

Team GB cover a Queen classic for Adidas [ARTICLE]

Adidas interactive window shopping [VIDEO]

Taxi for Di Matteo! Coral capitalises on Chelsea changeover [ARTICLE]

Nike+Xbox Kinect training game [VIDEO]

Cowboy stunt: Pirelli replaces baseball caps at Circuit of Americas Grand Prix [ARTICLE]

Clever NBA ad. ”Here come the balls..” [VIDEO]

Google Ingress: A global alternate reality game [VIDEO]

Intel Discovered: An Xbox Kinect advergame [VIDEO]


Epic Meal Time gives us Thanksgiving on steroids [VIDEO]

Two guys surf the streets of New York City [VIDEO]

Think you have good Christmas lights? Think again…this is Christmas, Gangnam Style [VIDEO]

All good things must come to an end

Well, the world has seen some great sporting moments in 2012, but all good things come to an end…who would have thought it wasn’t actually ‘about the bike’ after all! After the UCI upheld USADA’s decision this morning it’s hard to see where Armstrong will go from here, probably a monumental book sale.

It wasn’t a great weekend for football either, with Aaron Crawley jailed for 4 months after pushing Chris Kirkland in the face. We also saw another chapter written in the ongoing racism saga when Rio Ferdinand, along with two full premiership squads refused to wear the ‘Kick it out’ t-shirts.

In other (more positive) news, rugby fans welcomed the second weekend of Heineken Cup fixtures which saw the Tigers beat Ospreys and Wilkinson helping Toulon to back to back wins. Could this form mean a return for Jonny in time for the British Lions Tour?

Sport News

Football League on the lookout for a new title sponsor as Npower pulls the plug [ARTICLE]

Rabobank ends cycling sponsorship [ARTICLE]

Reebok readies 2013 global marketing blitz [ARTICLE]

Nike may regret this advert[VIDEO]


See Felix Baumgartner’s incredible high-tech space suit [VIDEO]

RedBull: Human powered free running machine [VIDEO]

Interactive skateboarding video lets you pick the tricks [VIDEO]

Space jump success: Baumgartner leaps from 24-mile altitude [VIDEO]

Social Sport

Earn ‘NBA 2K13′ loot with companion apps and Facebook game [ARTICLE]

7 hot trends in social media marketing [IMAGES]

Football star Jozy Altidore launches official site [ARTICLE]

ESPN’s ‘Social Highlights’ mash up shows big moments from fans’ lens [VIDEO]

Top 10 sports stars with the most social juice [ARTICLE]


Nike: Live ‘Frozen’ Moment Art Installation [VIDEO]

Pub chain ‘Steaks’ claim for most bizarre tribute to the year of sport we’ve seen [ARTICLE]

Bjorn Borg launches ’Party Training’ camp [VIDEO]

Coke Zero lets you be Bond for a minute [VIDEO]


The most amazing bike ride you’ll ever see [VIDEO]

It just gets better and better.

What can I say..wow! I expect some of you are a little bleary eyed this morning having stayed up to watch the story unfold in Illinois. Well, it was worth it wasn’t it. What a way to continue the success in sport GB has seen this year. Ok we can’t take all the credit, the German did come to our rescue with a magnificent putt on the 18th but Poulter held more than his own over the weekend winning four points for Europe.

For any football fans, the three goals in three minutes at Old Trafford are definitely worth a watch if you missed it. Maybe not if you are a Man U/Arsenal fan but hey ho! The truly big game this weekend was that age old local derby…yep you guessed it Aston Villa v West Brom (maybe Arsenal v Chelsea would have been more fitting). It seemed WBA took a knock in the race to prove themselves as ‘The Best Team in Stripes’ this season, you know that’s the title everyone wants…shame it’s only the elite that are entered.

In rugby Argentina took a hammer blow against a thunderous All Blacks side that can seemingly do no wrong. With Australia defeated as well, the final weekend of the inaugural Rugby Championship is set to be a good one. Although not necessarily a nail biter as NZ managed to secure the victory with their win.

Sport News

  • Zinedine Zidane’s headbutt is a work of art [ARTICLE]
  • Probably the most ridiculous trick shots you will ever see [VIDEO]
  • Russia names host cities for 2018 World Cup [ARTICLE]
  • 15 videos of NBA stars dominating in high school [VIDEO]
  • Emirates has agreed a 10-year naming rights fee for one of Glasgow’s key venues for 2014 commonwealth games [ARTICLE]
  • France to host the 2014 Heineken Cup final [ARTICLE]
  • Olympic Sponsorship ‘changed our mindset claims P&G man [ARTICLE]


  • Test drive the new Audi with an iPad [VIDEO]
  • Can a GPS watch really make you run faster? [ARTICLE]
  • Couldn’t miss this out- FIFA 13 its arrived and here’s the review [ARTICLE]

Social Sport

  • The touching bond between an NBA player and his marine brother [VIDEO]
  • Paddy Power takes to the skies and write your messages of support from Twitter, in the sky [VIDEO]


  • The 10 reasons why the Ryder Cup is a sports marketing phenomenon [ARTICLE]
  • Gold medallist Ryan Lochte campaigns for water issues [VIDEO]
  • Mercedes-Benz create an interactive advert which users control through twitter [ARTICLE]
  • Hamilton expected to be the face of Mercedes advertising [ARTICLE]


  • Obama has 99’ problems but Mitt ain’t one [VIDEO]

Sport never stops…

It doesn’t does it. With the Ryder cup starting this week Olazabal’s team is shaping up nicely, leaving room for a few last minute shifts in tactic. What do you reckon Europe’s chances are this year? Tweet us @DigitalLR using #RCprediction.

It’s also getting juicy in the Southern Hemisphere where Argentina are seemingly doing what Italy haven’t been able too since joining the big boys of rugby. The Puma’s are getting better with every game in the Rugby Championship, let’s see who the first big scalp will be. It’s not great for everyone at the moment though, Rocket Ronnie O’Sullivan has dropped out of the top 16 in world snooker since entering. Not a great week for John Terry either (I’ll let you make up your own mind as to whether you are happy about that!). Into the third day of his hearing and retiring from International football, I can think of better days.

Well at least you lot get this email…enjoy!

Sport News

  • Olympic Stadium in the running as Rugby World Cup organisers target £100 million profit [ARTICLE]
  • Nike, Google and Coca-Cola are ‘most desirable clients’ [ARTICLE]
  • Pizza Hut makes first foray into motorsport sponsorship [ARTICLE]
  • France to host the 2014 Heineken Cup [ARTICLE]
  • Fresh fears arise over F1’s New Jersey race [ARTICLE]
  • ERC describes latest meeting on future of Heineken Cup as ‘productive’ [ARTICLE]
  • NextGen Football series secure 4 year deal with ESPN [ARTICLE]


  • Reebok Spotify app has your new workout mix [VIDEO]
  • GameChanger app brings ‘Moneyball’ analytics to youth sports [ARTICLE]
  • Bicyclean pedals toward safer E-waste clean-Up [ARTICLE]
  • Nestle fit Kit-Kat bars with GPS. 6 Winners will be tracked down and given £10k [ARTICLE]

Social Sport

  • ESPN adds Twitter-style news feed [ARTICLE]
  • Chelsea defend Jon Obi Mikel on twitter after further racial abuse [ARTICLE]


  • In need of a New Heart, Ex-NFL star turns to online crowdfunding [ARTICLE]
  • How Derrick Rose and Adidas turned misfortune into great marketing [VIDEO]
  • Starting that Pre-Christmas diet early? Check out the Kellog’s Tweet Shop [ARTICLE]
  • Ninja task force set to ambush annoying cinema-goers [ARTICLE]


  • Football player with one leg scores an amazing goal [VIDEO]

“The Maple Kind?”

We have our champion…Andy only went and did it, even if he did keep us up till 2am! It seems the Olympics really was the springboard British sport needed, I think the only disspaointment this week is that the best team in stripes suffered their first defeat. Mmmm.

The ‘Hitman’ must want a bit of the action with his return set for November. It’s gonna be a tough one this year to decide on Sports Personality of the year, whats your shout? Get back to us on twitter @DigitalLR #SPOTY. You can note this one down, we reckon its gotta be Brad or Murray (although the latter doesn’t seem to tick all the boxes when it comes to personality he sure is good at sport).

Sport News

For the third time in 18 years NHL enters lockout [ARTICLE]

Heineken wants a quick resolution to rugby dispute [ARTICLE]

Spanish football market opens up to YouTube [ARTICLE]

Sainsbury’s expands Paralympic association after 2012 success [ARTICLE]

BT’s Premiership Rugby deal sparks new ERC dispute [ARTICLE]

IRB chief backs 2015 management change [ARTICLE]


The bike helmet that calls for help when it detects a fall [ARTICLE]

StreetPong: Play pong at the traffic lights [VIDEO]

Social Sport

Moustache Madness: App pays homage to new coach that brings more than just career wins [ARTICLE]

10 incredible instagram shots for bike enthusiasts [IMAGES]

Going to watch the game? If you fancy ‘pulling’ head down to Harry’s bar [VIDEO]


P&G launches Gillette Football club on YouTube [ARTICLE]

Random Story

A man, a mission, and a trailer full of bacon. You’ve gotta check this out [WEBSITE]

Beat that Rio

So that was it…it’s all over and what a month of sport it was. Not a bad show was it. The medal haul was record breaking, the ceremonies were breathtaking and best of all, we pulled it all off without a hitch (ok so maybe the Korean flags were a bit of an issue but we’ll sweep that under the carpet!).

What’s next for the rest of the students in the world?…I suppose its back to watching Jeremy Kyle on daytime TV- fantastic news. Lets hope Andy can keep the momentum going tonight with a win at Flushing Meadows…we have seen that Rory is doing his bit for the UK.

Sport News

  • Olympic sponsors go for gold online [ARTICLE]
  • Ellie Simmonds tipped to be highest-earning British Paralympian [ARTICLE]
  • RWCL welcomes Debbie Jevans as the new CEO of ER2015 [ARTICLE]
  • The Premier League’s battered image comes under scrutiny in the Olympic after-glow [ARTICLE]
  • Paralympic Closing ceremony attracts 7.7m [ARTICLE]


Social Sport

  • ‘Sunday Night Football’ Reporter tweets videos from NFL sidelines [ARTICLE]
  • How sports teams build winning facebook apps [ARTICLE]
  • Crowd sourced documentary to tell the story of NFL fans’ season [ARTICLE]


  • BT tell London to take a bow…not Britain [ARTICLE]
  • Public Enemy adapt C4 Paralympic ad for tribute [VIDEO]
  • Hyundai HyperMatrix projection [VIDEO]

Random story

  • What’s your name sir?….Bruce Wayne [VIDEO]