Its been a while…

Well, it sure has been a while hasn’t it. It’s been a busy few weeks for us here in the locker room, but wow…what a month of sport. We kicked off the new premiership season for both football and rugby in style, we kicked ass at the Olympics bringing home a record medal haul and last but by no means least the GB Paralympian team are off to a great start.

With all that happening we thought it was about time we gave you your latest fill from the DigitalLockerRoom. Ready?

Sport news you may have missed

  • Transfer spending rises in England, France and Germany [ARTICLE]
  • Is a new model needed in sponsorship? Scott McCune thinks so [ARTICLE]
  • Land Rover has become Official Global Sponsor of The British & Irish Lions Tour to Australia 2013
  • Sponsors continue to back Pistrious despite outburst [ARTICLE]
  • Here’s the full story on Gatland’s appointment [ARTICLE]
  • Who do you think? Murray or Robson to win Wimbledon first? [ARTICLE] [ARTICLE]

Social Sport

  • College football teams struggle to share defeat on Facebook [ARTICLE]
  • Facebook teams with Fox Sports to give games a social spin [ARTICLE]
  • American Football is the most followed sport on mobile device [INFOGRAPHIC]
  • Adidas: Real time tweet shoes [VIDEO]

Technology

  • Feeling lazy? Get paid for running and fined when you fail [ARTICLE]
  • Bluetooth gets physical to power fitness devices [ARTICLE]
  • Nike+ The house of innovation [VIDEO]
  • iPhone powered bike trainer lets you ride virtual roads [ARTICLE]
  • Google maps adds half a billion metres of bike paths for Android [ARTICLE]
  • Six fitness tools you need to get your hands on [ARTICLE]

Campaigns

  • Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin [VIDEO]
  • Old Spice Muscle Music interactive video [VIDEO]
  • What is fast? Check out the Nike Camp Victory Olympic Pavillion to find out [VIDEO]

PR

  • Top Nike designer rebrands Game Of Thrones [ARTICLE]
  • YouTube has trumped NBC by streaming the Paralympics [ARTICLE]
  • Gillette Light it up: Water projection [VIDEO]
  • A bronze medal for Tom Daley isn’t what matters when it comes to his promising media career [ARTICLE]
  • Cadbury send personalised 1kg chocolate bars to Olympic athletes [ARTICLE]
  • Ballerina trucks: The Volvo viral [VIDEO]

Random story of the week

Paralympic Table Tennis shot astounds and inspires [VIDEO]

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#winning

What a weekend for British Cycling. I’m sure you all heard Brad won the Tour De France. He dominated from the start but I did feel a cuddly toy Lion was a bit of a cheap prize. Lets hope he, along with the rest of the GB team can bring home the goods over the coming weeks. Cav might even get one, after all he was the only guy who didn’t bag himself a medal in the cycling team four years ago.

The Open ended in dramatic style. It was surely a day to forget for Adam Scott, losing it in the last four holes to Ernie Els. The Highest Brit finished 5th and Tiger looked like he was returning to some form.

I’m sure we’re all looking forward to the Opening Ceremony; bring on the buses, farm animals and kilts. It is really just around the corner now…my prediction; 54 medals. You can quote me on that…

Sport news you may have missed

  • United remains king of sports team valuations [ARTICLE]
  • Olympic Brand Police are ready for action to crack down on ambush marketing [ARTICLE]
  • The sounds of Olympic events aren’t real…They’re even better [ARTICLE]
  • Games marketing drive fails to shift football tickets [ARTICLE]
  • Olympic torch reaches London and heads ‘Up at The O2’ [ARTICLE] [IMAGE]
  • Here are 10 Unforgettable Olympic Moments to Get You Pumped for London 2012 [VIDEO]

Technology

  • Augmented Reality makes you a French soccer champion  [ARTICLE]
  • NFL team enhances season tickets with augmented reality [VIDEO]
  • The digital shoe shop lets you try on shoes by standing in front of a screen [VIDEO]

Social Sport

  • Instagram hits Sports Illustrated’s hallowed pages [ARTICLE]
  • Some Olympians chafe at IOC’s social media rules [ARTICLE]
  • EDF Energy’s Olympic tweeters to light up London Eye [INFOGRAPHIC]
  • The first social media Olympics: sponsors fall short of gold standard [ARTICLE]

Applications

  • Sneaker store uses a GPS app to hijack its competitors from their store [ARTICLE]

Campaigns

  • ‘Meet the Superhumans’. Absolutely brilliant ad by Channel 4 for the Paralympics [VIDEO]
  • Goodyear: ‘Control Freak’ Live Test Drives [VIDEO]
  • Adidas unveil new Ajax kit with a fake changing room [VIDEO]
  • Mind-blowing DC Shoes stunt amasses 20million views in one week..and its 10 minutes long [VIDEO]

Random story of the week

  • For those of you that haven’t seen any of these before, I thought I’d share the latest ‘People are awesome’ clip [VIDEO]

It’s a knock-out!

Haye v Chisora, Khan v Garcia, Triple H v Undertaker…three huge fights (OK, so maybe the last one isn’t true but surely would have brought back some great memories). So, it was a pretty big weekend for boxing, which reminded me of this joker from a while back, this video is definitely worth a watch for anyone who believes in Karma.

While boxing reaped the rewards from one of the biggest ‘build up’s’ to a fight, Le Tour de France suffered at the hands of some protesters who apparently work for a carpet shop after they punctured 28 tyres with nails thrown on the road. Not sure what a carpet shop would have against cyclists?!

And how could I not mention the Olympic disaster…don’t need to say much more than that do I. Not sure how I would go about hiring 10,000 staff members in three months.

Sport news you may have missed

  • Ronaldinho on self destruct as Coke pulls $750,000 sponsorship after Pepsi stunt [ARTICLE]
  • How does the IOC ensure the Olympics remain financially successful? [ARTICLE]
  • London 2012 legacy planners hit by new criticism [ARTICLE]
  • UnderArmour readies ‘aggressive’ bid to take on Nike [ARTICLE]
  • Oh dear…not a fan of this but The All Blacks may have a shirt sponsor next year [ARTICLE]
  • The RFU will lead an exploration of the sports role as a force for social change [ARTICLE]
  • Barclays extend their sponsorship of the Premier League [ARTICLE]

Technology

  • 5 of the best workout headphones for under $100 [ARTICLE]
  • Workout gadgets, battery-free? Soon they could be powered by you [ARTICLE]
  • How to swim with your phone [ARTICLE]

Social Sport

  • MLB pushes social media for All-Star weekend [INFORGRAPHIC]
  • Nike hosts virtual sneaker exchange on Facebook [ARTICLE]
  • Be careful! Hackers are going to steal your data during the Olympics [ARTICLE]
  • How mobile social will win during the Olympics [INFORGRAPHIC]
  • The 2012 Olympic Social Media guide [ARTICLE]

Applications

  • NBC launches app to stream 3500 hours of Olympic footage [ARTICLE]

Campaigns

  • This is pretty cool. Lego made a giant barrel organ out of Lego to play their tune [VIDEO]
  • Create your very own #takethestage advert using our Facebook app [FACEBOOK]
  • Ingenious blood donation campaign by Brazilian football club [ARTICLE]
  • Leeds Rhino’s made history by putting twitter handles in place of players names [ARTICLE]

Random story of the week

Here’s an absolutely class rapping video….with the Sesame Street crew [VIDEO]

Don’t mention it

Let’s not talk about Sunday, other than the fact the stone man actually showed some emotion

…so, as depressing as it is its 0/2 in the big sporting competitions so far this summer. On the bright side it’s looking good for Bradley in France and with the British Olympic team set we are starting to see where our medal hopes lie. Here’s one for you, guess who the most successful country is at the Olympics…..You got it (or maybe you didn’t) its Finland.

Enjoy.

Sport news you may have missed

  • Sports Illustrated to Return to TV With NBC Sports [ARTICLE]
  • Olympic Stadium proposed as 2015 Rugby World Cup venue [ARTICLE]
  • This guy certainly got disqualified during the hurdles [VIDEO]
  • Wimbledon Fan Advises Backhand; Player Agrees, Wins Point [VIDEO]
  • Africa kicks off 2015 Rugby World Cup qualifying: Hosts Madagascar and Namibia got their Rugby World Cup 2015 [ARTICLE]
  • Official Olympic Theme – The Muse ‘Survival’ Song Captures the Intensity of the Games [VIDEO]

Technology

  • The latest on goal line technology. It could be ready in time for the nations cup 2013- [ARTICLE]

Social Sport

  • Euro 2012 final sparks record-breaking tweetage – [ARTICLE]
  • The official winners of Euro 2012 according to Twitter [INFOGRAPHIC]
  • Thunderclap: The First CrowdSpeaking Platform [ARTICLE]
  • #socialympics piece on LloydsTSB’s use of social media in its London 2012 sponsorship [ARTICLE]
  • ‘Social Media Olympics’: then and now [ARTICLE]

Applications

  • Here it is. #O2PrioritySports, powered by Nike+. Priority and sport, evolved [VIDEO]  [ARTICLE]
  • Red bull racing spy. Taking people behind the scenes of motor racing [ARTICLE]

Campaigns

  • Amusing Nike advert with Mario BaloteLAD [VIDEO]
  • Hot Wheels: Double Loop World Record Stunt…with real cars [VIDEO]
  • New Digital Buzz Post: Google Chrome Web Lab Experiments [VIDEO]
  • Screaming Soccer Fan Competitions – The McDonald’s ‘Passion Meter’ Gauges Support for Euro 2012 [ARTICLE]
  • Nike teams up with Tinie Tempah in twitter scavenger hunt for trainers [ARTICLE]
  • Heineken to use fans photos for Olympic activity [ARTICLE]

Random story of the week

This is really old but I showed someone in the office and they loved it so I thought I would share the love. This guy can do the best impressions of famous rappers [VIDEO]

And so it continues…

And so it continues…Britain’s summer of sport is well and truly underway with BBC giving us the first glimpse of the Olympic opening titles last night, excited yet?

Fernando Torres can laugh in the face of all his critics, I wouldn’t mind a ‘bad season’ like his. Ended up winning the Champions League, FA Cup, Euro 2012 and the golden boot. With the tournament coming to a record breaking end yesterday all eyes turn to Wimbledon and Andy Murrays hope of a win just south of home turf.

Sport news you may have missed

  • ARU sets Australian first with GSI partnership (ARTICLE)
  • Argentina are showing Italy how to kick arse as an emerging rugby nation as they join the expanded HSBC Sevens World Series (ARTICLE)
  • Probably the biggest news of the year. Some guy called Nic Fletcher appointed RFU Head of Marketing  (ARTICLE)
  • [OLYMPICS] McDonalds opens their biggest restaurant in the world…you guessed it. It’s in the Olympic Park- good location fit (ARTICLE)
  • Bernard Lappasett is determined to grow Rugby Union worldwide while retaining the games values (ARTICLE)
  • Evian’s big wigs are obviously tennis fans. They signed an extension for Wimbledon’s Championships and Maria Sharapova last week (ARTICLE)
  • French Rugby Federation are moving home with new stadium plans south of Paris (ARTICLE)
  • Adidas give Murray a new pair of shorts after his balls popped out (ARTICLE)

Technology

  • ‘Bia’ Is a GPS Sports Watch Designed for Women by Women. This KickStarter project aims to exploit the gap in the market Nike and others have left (ARTICLE)
  • [OLYMPICS] Shazam Partners With NBC to Take on the Olympics (ARTICLE)

 Social Sport

  • There seems to be a new social platform released weekly for sports fans. Here’s SportsYapper which gives uber-fans a digital watercooler (ARTICLE)
  • NBA fans are given a rare glimpse inside the draft through social media (ARTICLE)
  • [EURO2012] Let’s see what is popular on social during this year’s Euros (INFOGRAPHIC)
  • The BBC Launches a Facebook page (ARTICLE)

Applications

  • Does gamification work? America’s Cup iOS game aims to widen yacht racing’s appeal (ARTICLE)
  • ScoreMobile FC app is released in French, German and Portuguese (ARTICLE)
  • Is second screen engagement the marketers holy grail? (ARTICLE)

Campaigns

  • Nice little video by Mercedes-Benz: ‘The Catch’.If I were them I definitely would have chosen a slightly cheaper car. I suppose they could always call that nice Brummy from AutoGlass (VIDEO)
  • Nike’s Tear-Jerker Ad Celebrates Women. Following in the footsteps of P&G, celebrating the contribution to sport (VIDEO)
  • [OLYMPICS] Adidas release their latest ad for 2012. Great Britain: Take the stage (VIDEO)
  • [OLYMPICS] Adidas targeted with ‘Sweat Shop’ campaign in run-up to Olympics (ARTICLES/VIDEO)

Random story of the week

We’ve got two this week, first up a nice little experiential campaign from Australia. ‘Honesty shouldn’t go unrewarded’ (VIDEO)

Next up, I know one of you went on holiday to Tuscany last week, what the hell did you do?! (ARTICLE)

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Summer of Sport

The summer of sport is in full flow…but were not quite hitting all the right notes just yet. So it started with disappointment in South Africa, made slightly more palatable by the thrashing the Irish received to NZ. Followed closely by the ‘Bottle Job Boys’ crashing out on penalties yesterday after Andrea ‘The Puppetmaster’ Pirlo showed us a thing or two. Next up, let’s see what Andy Murray can do, it’s not like we have waited since 1936. On the brighter side the British Olympic team is almost finalised, with a lot of Athlete’s getting the nod yesterday in Birmingham.

This week sees another addition to the DigitalLockerRoom,  you can also follow us on Twitter @digitalLR for daily highlights.

Sport news you may have missed

Technology

  • [Olympics] Cadbury unveils interactive Olympic House – Dreamland
  • Moneyball 2.0: How Missile Tracking Cameras Are Remaking The NBA- England next?

Social sport

Apps

Boo-Hoo, only one story this week on apps…

  • [Euro2012] app rocks the download chart- 4.5Million

Campaigns

PR

  • How many cheers could Coca-Cola collect for this publicity stunt? Take a guess
  • Twitter-Powered Vending Machine #BOSTWEET4T
  • [Euro2012] Paddy Power agrees to pays £80,000 underpants fine – Who’s head is that?
  • [Euro2012] Wayne Rooney posters strike gold for Sunday Times Cannes
  • [Euro2012] Comfortably the print ad of the tournament to date – great work Specsavers- Tongue-in-Cheek

Random story of the week

  • Can’t remember if this has been in before but its brilliant- Uncle Drew schooling some street ball players- Pepsi

Well, the Euros…

Well, the Euros are in full flow now and its crunch time, England did look promising at the weekend against SA and Nalbandian threw (or should I say kicked) it away. A half decent weekend for sport, rolling straight into Monday with the release of the new Premier League Fixtures. Here is this week’s new and improved Sport Tech with a slight re-brand.

Sport news you may have missed

  • ERC confirms talks over the future of the competitions will begin before the start of the 2012-13 season amid concerns about the participation of English and French clubs- About time…
  • The International Olympic Committee (IOC) has opened an investigation into allegations that National Olympic Committees (NOCs) and official agents were willing to sell thousands of London 2012 tickets on the black market- There’s still a chance i may get some tickets then!
  • IMG sets sights on new venture-Are Turkey the next big thing in Sport?
  • London Olympics are set to be delivered under budget!- £9.298 billion is still a lot of money
  • Angry Birds in first Team Partnership with NFL’s Eagles- Angry Eagles
  • Wimbledon queue attracts sponsors- Times are a changing
  • Aegon says, no damage done to brand- Naughty Nalbandian
  • The BSkyB-BT bidding war that raised the value of TV rights by 70% revives debate over the financial management of English football’s top clubs- Big money
  • Euro 2012 sponsor Carlsberg back UEFA bringing tournament to Poland & Ukraine despite racial tension- Risky

Technology

Social

App

  • Again, not really relevant to sport but thought I would put it in for anybody who  has a mate who’s recently broke up with a partner…A new app that stops them from calling them- Ex-lover blocker
  • Win free food with every goal scored in Euro 2012- Domigoals
  • Why did Paul Allen bet $3.5million on the new sports app? Sportstream

Campaigns

Random stories of the week

  • The Urinal that lets you play the guitar while you are peeing- Guitar Pee