Don’t mention it

Let’s not talk about Sunday, other than the fact the stone man actually showed some emotion…

…so, as depressing as it is its 0/2 in the big sporting competitions so far this summer. On the bright side it’s looking good for Bradley in France and with the British Olympic team set we are starting to see where our medal hopes lie. Here’s one for you, guess who the most successful country is at the Olympics…..You got it (or maybe you didn’t) its Finland.

Enjoy.

Sport news you may have missed

• Sports Illustrated to Return to TV With NBC Sports [ARTICLE]
• Olympic Stadium proposed as 2015 Rugby World Cup venue [ARTICLE]
• This guy certainly got disqualified during the hurdles [VIDEO]
• Wimbledon Fan Advises Backhand; Player Agrees, Wins Point [VIDEO]
• Africa kicks off 2015 Rugby World Cup qualifying: Hosts Madagascar and Namibia got their Rugby World Cup 2015 [ARTICLE]
• Official Olympic Theme – The Muse ‘Survival’ Song Captures the Intensity of the Games [VIDEO]

Technology

• The latest on goal line technology. It could be ready in time for the nations cup 2013- [ARTICLE]

Social Sport

• Euro 2012 final sparks record-breaking tweetage – [ARTICLE]
• The official winners of Euro 2012 according to Twitter [INFOGRAPHIC]
• Thunderclap: The First CrowdSpeaking Platform [ARTICLE]
• #socialympics piece on LloydsTSB’s use of social media in its London 2012 sponsorship [ARTICLE]
• ‘Social Media Olympics’: then and now [ARTICLE]

Applications

• Here it is. #O2PrioritySports, powered by Nike+. Priority and sport, evolved [VIDEO]  [ARTICLE]
• Red bull racing spy. Taking people behind the scenes of motor racing [ARTICLE]

Campaigns

• Amusing Nike advert with Mario BaloteLAD [VIDEO]
• Hot Wheels: Double Loop World Record Stunt…with real cars [VIDEO]
• New Digital Buzz Post: Google Chrome Web Lab Experiments [VIDEO]
• Screaming Soccer Fan Competitions – The McDonald’s ‘Passion Meter’ Gauges Support for Euro 2012 [ARTICLE]
• Nike teams up with Tinie Tempah in twitter scavenger hunt for trainers [ARTICLE]
• Heineken to use fans photos for Olympic activity [ARTICLE]

Random story of the week

This is really old but I showed someone in the office and they loved it so I thought I would share the love. This guy can do the best impressions of famous rappers [VIDEO]

And so it continues…

And so it continues…Britain’s summer of sport is well and truly underway with BBC giving us the first glimpse of the Olympic opening titles last night, excited yet?

Fernando Torres can laugh in the face of all his critics, I wouldn’t mind a ‘bad season’ like his. Ended up winning the Champions League, FA Cup, Euro 2012 and the golden boot. With the tournament coming to a record breaking end yesterday all eyes turn to Wimbledon and Andy Murrays hope of a win just south of home turf.

Sport news you may have missed

• ARU sets Australian first with GSI partnership (ARTICLE)
• Argentina are showing Italy how to kick arse as an emerging rugby nation as they join the expanded HSBC Sevens World Series (ARTICLE)
• Probably the biggest news of the year. Some guy called Nic Fletcher appointed RFU Head of Marketing  (ARTICLE)
• [OLYMPICS] McDonalds opens their biggest restaurant in the world…you guessed it. It’s in the Olympic Park- good location fit (ARTICLE)
• Bernard Lappasett is determined to grow Rugby Union worldwide while retaining the games values (ARTICLE)
• Evian’s big wigs are obviously tennis fans. They signed an extension for Wimbledon’s Championships and Maria Sharapova last week (ARTICLE)
• French Rugby Federation are moving home with new stadium plans south of Paris (ARTICLE)
• Adidas give Murray a new pair of shorts after his balls popped out (ARTICLE)

Technology

• ‘Bia’ Is a GPS Sports Watch Designed for Women by Women. This KickStarter project aims to exploit the gap in the market Nike and others have left (ARTICLE)
• [OLYMPICS] Shazam Partners With NBC to Take on the Olympics (ARTICLE)

 Social Sport

• There seems to be a new social platform released weekly for sports fans. Here’s SportsYapper which gives uber-fans a digital watercooler (ARTICLE)
• NBA fans are given a rare glimpse inside the draft through social media (ARTICLE)
• [EURO2012] Let’s see what is popular on social during this year’s Euros (INFOGRAPHIC)
• The BBC Launches a Facebook page (ARTICLE)

Applications

• Does gamification work? America’s Cup iOS game aims to widen yacht racing’s appeal (ARTICLE)
• ScoreMobile FC app is released in French, German and Portuguese (ARTICLE)
• Is second screen engagement the marketers holy grail? (ARTICLE)

Campaigns

• Nice little video by Mercedes-Benz: ‘The Catch’.If I were them I definitely would have chosen a slightly cheaper car. I suppose they could always call that nice Brummy from AutoGlass (VIDEO)
• Nike’s Tear-Jerker Ad Celebrates Women. Following in the footsteps of P&G, celebrating the contribution to sport (VIDEO)
• [OLYMPICS] Adidas release their latest ad for 2012. Great Britain: Take the stage (VIDEO)
• [OLYMPICS] Adidas targeted with ‘Sweat Shop’ campaign in run-up to Olympics (ARTICLES/VIDEO)

Random story of the week

We’ve got two this week, first up a nice little experiential campaign from Australia. ‘Honesty shouldn’t go unrewarded’ (VIDEO)

Next up, I know one of you went on holiday to Tuscany last week, what the hell did you do?! (ARTICLE)

Summer of Sport

The summer of sport is in full flow…but were not quite hitting all the right notes just yet. So it started with disappointment in South Africa, made slightly more palatable by the thrashing the Irish received to NZ. Followed closely by the ‘Bottle Job Boys’ crashing out on penalties yesterday after Andrea ‘The Puppetmaster’ Pirlo showed us a thing or two. Next up, let’s see what Andy Murray can do, it’s not like we have waited since 1936. On the brighter side the British Olympic team is almost finalised, with a lot of Athlete’s getting the nod yesterday in Birmingham.

This week sees another addition to the DigitalLockerRoom,  you can also follow us on Twitter @digitalLR for daily highlights.

Sport news you may have missed

• [Olympics] Great idea by this bloke to propose whilst running with the torch but I think poor execution let him down- Bottled it (nothing on this guy)
• It’s been done before but nice nonetheless for season ticket holders of Parma FC it’s pretty cool to get your name on the shirt- Still Parma though…
• Adidas ‘slavery’ shoe withdrawn as shackles raise hackles- Can you imagine Slough if these were released?
• Heineken is aiming to become the “Apple Inc. of beer brands” with its design-led approach- Fashionable beer
• Bundesliga tops European shirt sponsorship league Don’t we all hate it when Ze Germans win
• [Olympics] London 2012 Olympic Legacy Development Chief set to step down after Games- Boris now in control
• [Wimbledon] Tennis Players Are Made of Typography in BBC Video Nadal…what a hero
• The rich list that reminds us women are still the poor relations of sport- BIG money

Technology

• [Olympics] Cadbury unveils interactive Olympic House – Dreamland
• Moneyball 2.0: How Missile Tracking Cameras Are Remaking The NBA- England next?

Social sport

• Kyck: the Social Network for Soccer Fans Who is going to be the first to get this right?
• Coca-Cola and Procter and Gamble Lead the way into the new advertising era of Social TV – A Money Machine
• [Olympics-ish] ASA bans Nike athlete activity: misguided and unworkable- #makeitcount
• How Big Brands Create Social Media Campaigns- We all knew this though right?
• The world without internet: really interesting infographic Better or Worse?
• [Euro2012] How football is going digital- #Euro2012

Apps

Boo-Hoo, only one story this week on apps…

• [Euro2012] app rocks the download chart- 4.5Million

Campaigns

• adidas: Ready to Run Experiential Campaign- If you have only got time for one story, choose this
• [Olympics] I’m sure we have all seen it but here’s the new BA Team GB ad- soundtracked with London Calling- Bold move
• McDonalds: The Train Timetable- My body is a temple
• [Olympics] VisitBritain recruits Boris Becker and Lennox Lewis for ‘Great’ sports campaign- Talk about blowing your own trumpet

PR

• How many cheers could Coca-Cola collect for this publicity stunt? Take a guess
• Twitter-Powered Vending Machine #BOSTWEET4T
• [Euro2012] Paddy Power agrees to pays £80,000 underpants fine – Who’s head is that?
• [Euro2012] Wayne Rooney posters strike gold for Sunday Times Cannes
• [Euro2012] Comfortably the print ad of the tournament to date – great work Specsavers- Tongue-in-Cheek

Random story of the week

• Can’t remember if this has been in before but its brilliant- Uncle Drew schooling some street ball players- Pepsi

Well, the Euros…

Well, the Euros are in full flow now and its crunch time, England did look promising at the weekend against SA and Nalbandian threw (or should I say kicked) it away. A half decent weekend for sport, rolling straight into Monday with the release of the new Premier League Fixtures. Here is this week’s new and improved Sport Tech with a slight re-brand.

Sport news you may have missed

• ERC confirms talks over the future of the competitions will begin before the start of the 2012-13 season amid concerns about the participation of English and French clubs- About time…
• The International Olympic Committee (IOC) has opened an investigation into allegations that National Olympic Committees (NOCs) and official agents were willing to sell thousands of London 2012 tickets on the black market- There’s still a chance i may get some tickets then!
• IMG sets sights on new venture-Are Turkey the next big thing in Sport?
• London Olympics are set to be delivered under budget!- £9.298 billion is still a lot of money
• Angry Birds in first Team Partnership with NFL’s Eagles- Angry Eagles
• Wimbledon queue attracts sponsors- Times are a changing
• Aegon says, no damage done to brand- Naughty Nalbandian
• The BSkyB-BT bidding war that raised the value of TV rights by 70% revives debate over the financial management of English football’s top clubs- Big money
• Euro 2012 sponsor Carlsberg back UEFA bringing tournament to Poland & Ukraine despite racial tension- Risky

Technology

• Microsoft is to hold a media event today with lots of rumours about an iPad rival (or Yammer)-  Fevered speculation surrounds the software group’s forthcoming Los Angeles media event, at which it may unveil a tablet to rival the iPad- It will never be as good but dual screening will become even more interesting
• Ford Key Free login. Not technically related to sport but still pretty cool- Now to remember all of those passwords one more time
• A quick review of a Nike Fuel Band competitor- MyTrek

Social

• How are we reacting to England’s Euro 2012 campaign?- Social Media, analysed
• Facebook unveils its London 2012 Olympic page- First social Olympics
• Nike beat Adidas in the Social Olympics- Social-lympics
• Should Zuckerberg resign? Some say, yes
• NHL Twitter champions are….drumroll…- LA Kings
• Mass relevance gets sporty with Taylor made and MLB- America seem to be way ahead

App

• Again, not really relevant to sport but thought I would put it in for anybody who  has a mate who’s recently broke up with a partner…A new app that stops them from calling them- Ex-lover blocker
• Win free food with every goal scored in Euro 2012- Domigoals
• Why did Paul Allen bet $3.5million on the new sports app? Sportstream

Campaigns

• Danish football team surprised by national anthem at airport- Anthem surprise
• Nascar gets social  with landmark twitter prject- A first for sport
• Bendtner facing legal action after Paddy Power stunt- Ambush Marketing
• Heathrow welcomes passengers with a giant Jessica Ennis- I’d prefer the real one…
• Shopping centre launches a crèche for men waiting for their partners to shop- Man Creche
• Giant Roy Hodgson was set to unsettle the French before our game- Roy the Redeemer

Random stories of the week

• The Urinal that lets you play the guitar while you are peeing- Guitar Pee

Keeping it in the family…

Sport news you may have missed

• Keeping it in the family at the Junior Rugby World Cup- Young Stars
• So, it turns out an £3.8million loss was a success for the New Zealand RWC- Bring on 2015
• One for the Irish…English and French teams aren’t happy with the dominance of Irish rugby in the Heineken Cup- I blame poor season planning
• Nike intends to sell Umbro…just after they took over Man City sponsorship- Are England next?
• All Blacks score renewals with five major sponsors- Sport Frontier, Sport Business
• First Lady of Sponsorship explains how the industry has evolved- Karen Earl
• Argentina will bid for a RWC- Growing force
• Canterbury announce another partnership, this one with Sale Sharks- Taking over rugby
• Vodafone to end its sponsorship of cricket and V8 Supercars down under- Aussie’s

Technology

• Super slow motion videos of skateboarding tricks (not really relevant…)- Procrastination
• Wifi arrives at first London Tube stations- Getting ready for The Games

Social

• Using a NikeFuel band to measure how popular you are on twitter- TweetFuel
• How Social Media is changing the sports ticketing market- American but still interesting
• The NBA Social Media awards, big step in the right direction- Would Joey Barton win anything if it was FA Awards?
• Twitters first ever TV commercial- See what he see’s

Apps

• Paddy Power uses augmented reality to bring the queen to life- Blippar

Campaigns

• The vending machine where you don’t get your beer unless you tackle for it- Rugbeer
• Nike-owned Jordan brand activates at Miami Heat’s playoff game, right under nose of NBA partner Adidas- Cheeky
• Lynx’s ballsy campaign reminds us “no one likes dirty balls” (My mate in NZ told me this went above the line)- Punchy
• How UFC ran the most successful Spotify campaign in history- Spotify

Random story of the week

• Miami Dolphins cheerleaders in Call me maybe stunt- WOW!