All good things must come to an end

Well, the world has seen some great sporting moments in 2012, but all good things come to an end…who would have thought it wasn’t actually ‘about the bike’ after all! After the UCI upheld USADA’s decision this morning it’s hard to see where Armstrong will go from here, probably a monumental book sale.

It wasn’t a great weekend for football either, with Aaron Crawley jailed for 4 months after pushing Chris Kirkland in the face. We also saw another chapter written in the ongoing racism saga when Rio Ferdinand, along with two full premiership squads refused to wear the ‘Kick it out’ t-shirts.

In other (more positive) news, rugby fans welcomed the second weekend of Heineken Cup fixtures which saw the Tigers beat Ospreys and Wilkinson helping Toulon to back to back wins. Could this form mean a return for Jonny in time for the British Lions Tour?

Sport News

Football League on the lookout for a new title sponsor as Npower pulls the plug [ARTICLE]

Rabobank ends cycling sponsorship [ARTICLE]

Reebok readies 2013 global marketing blitz [ARTICLE]

Nike may regret this advert[VIDEO]

Technology

See Felix Baumgartner’s incredible high-tech space suit [VIDEO]

RedBull: Human powered free running machine [VIDEO]

Interactive skateboarding video lets you pick the tricks [VIDEO]

Space jump success: Baumgartner leaps from 24-mile altitude [VIDEO]

Social Sport

Earn ‘NBA 2K13′ loot with companion apps and Facebook game [ARTICLE]

7 hot trends in social media marketing [IMAGES]

Football star Jozy Altidore launches official site [ARTICLE]

ESPN’s ‘Social Highlights’ mash up shows big moments from fans’ lens [VIDEO]

Top 10 sports stars with the most social juice [ARTICLE]

Campaigns

Nike: Live ‘Frozen’ Moment Art Installation [VIDEO]

Pub chain ‘Steaks’ claim for most bizarre tribute to the year of sport we’ve seen [ARTICLE]

Bjorn Borg launches ’Party Training’ camp [VIDEO]

Coke Zero lets you be Bond for a minute [VIDEO]

Random

The most amazing bike ride you’ll ever see [VIDEO]

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