Its been a while…

Well, it sure has been a while hasn’t it. It’s been a busy few weeks for us here in the locker room, but wow…what a month of sport. We kicked off the new premiership season for both football and rugby in style, we kicked ass at the Olympics bringing home a record medal haul and last but by no means least the GB Paralympian team are off to a great start.

With all that happening we thought it was about time we gave you your latest fill from the DigitalLockerRoom. Ready?

Sport news you may have missed

  • Transfer spending rises in England, France and Germany [ARTICLE]
  • Is a new model needed in sponsorship? Scott McCune thinks so [ARTICLE]
  • Land Rover has become Official Global Sponsor of The British & Irish Lions Tour to Australia 2013
  • Sponsors continue to back Pistrious despite outburst [ARTICLE]
  • Here’s the full story on Gatland’s appointment [ARTICLE]
  • Who do you think? Murray or Robson to win Wimbledon first? [ARTICLE] [ARTICLE]

Social Sport

  • College football teams struggle to share defeat on Facebook [ARTICLE]
  • Facebook teams with Fox Sports to give games a social spin [ARTICLE]
  • American Football is the most followed sport on mobile device [INFOGRAPHIC]
  • Adidas: Real time tweet shoes [VIDEO]

Technology

  • Feeling lazy? Get paid for running and fined when you fail [ARTICLE]
  • Bluetooth gets physical to power fitness devices [ARTICLE]
  • Nike+ The house of innovation [VIDEO]
  • iPhone powered bike trainer lets you ride virtual roads [ARTICLE]
  • Google maps adds half a billion metres of bike paths for Android [ARTICLE]
  • Six fitness tools you need to get your hands on [ARTICLE]

Campaigns

  • Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin [VIDEO]
  • Old Spice Muscle Music interactive video [VIDEO]
  • What is fast? Check out the Nike Camp Victory Olympic Pavillion to find out [VIDEO]

PR

  • Top Nike designer rebrands Game Of Thrones [ARTICLE]
  • YouTube has trumped NBC by streaming the Paralympics [ARTICLE]
  • Gillette Light it up: Water projection [VIDEO]
  • A bronze medal for Tom Daley isn’t what matters when it comes to his promising media career [ARTICLE]
  • Cadbury send personalised 1kg chocolate bars to Olympic athletes [ARTICLE]
  • Ballerina trucks: The Volvo viral [VIDEO]

Random story of the week

Paralympic Table Tennis shot astounds and inspires [VIDEO]

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