Keeping it in the family…

Sport news you may have missed

  • Keeping it in the family at the Junior Rugby World Cup- Young Stars
  • So, it turns out an £3.8million loss was a success for the New Zealand RWC- Bring on 2015
  • One for the Irish…English and French teams aren’t happy with the dominance of Irish rugby in the Heineken Cup- I blame poor season planning
  • Nike intends to sell Umbro…just after they took over Man City sponsorship- Are England next?
  • All Blacks score renewals with five major sponsors- Sport Frontier, Sport Business
  • First Lady of Sponsorship explains how the industry has evolved- Karen Earl
  • Argentina will bid for a RWC- Growing force
  • Canterbury announce another partnership, this one with Sale Sharks- Taking over rugby
  • Vodafone to end its sponsorship of cricket and V8 Supercars down under- Aussie’s

Technology

Social

Apps

  • Paddy Power uses augmented reality to bring the queen to life- Blippar

Campaigns

  • The vending machine where you don’t get your beer unless you tackle for it- Rugbeer
  • Nike-owned Jordan brand activates at Miami Heat’s playoff game, right under nose of NBA partner Adidas- Cheeky
  • Lynx’s ballsy campaign reminds us “no one likes dirty balls” (My mate in NZ told me this went above the line)- Punchy
  • How UFC ran the most successful Spotify campaign in history- Spotify

Random story of the week

  • Miami Dolphins cheerleaders in Call me maybe stunt- WOW!
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